Positano – A NEW IDENTITY, LOGO, BRAND NAME FOR THE AMALFI COAST ?
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An animated Townl Meeting last night at the Hotel Savoia.
Positano- With the participation of Citizens, Amalfi Coast Mayors, Administrators local, regional and provincial and Hotel owners -a barrage of dissent against the new name “Costa delle Sirene” to include the Sorrentine Coast as well.
Lots of words spoken passionately and otherwise. The upshot of the discussion to quote an old adage “if it ain’t broke , don’t fix it.” We are known worldwide as The Amalfi Coast “La Divina Costiera” could there be a better identity?
It is now up to the individual local administrations to unanimously disapprove of the already determined name and have the approval rescinded.
(A full report in Italian on these pages)